Packaging Personalization; A Novel Approach to Customer Attraction

Packaging personalization can mean adapting packaging design, style, and features to the specific needs, preferences, and expectations of each customer. Personalized packaging gives brands the opportunity to connect with each consumer in a unique way, such that the packaging itself becomes a distinctive marketing tool.

This type of packaging focuses more on creating a unique customer experience through specific details in design and printing, and can be done in the ways we will describe below.

Ways of Packaging Personalization

Aspects Addressed in Packaging Personalization

Adding a Name or Personal Message to Packaging:
For brands offering luxury or special gifts and products, placing the customer's name or a personal message on the packaging creates a unique sense of individuality and makes the customer feel more connected to the brand. This type of personalization has been successful in many famous brands, especially in gift or promotional products.
Packaging with Unique Design Specific to Each Order or Season:
Depending on various occasions or seasons, brands can use special designs. For example, packaging with autumn colors or themes related to holidays displays products in a way that matches specific seasons or events and creates a deeper emotional connection.
Story-Based Packaging to Create a Memorable Experience:
For brands that value their brand story, designing and printing parts of the brand story or personalized descriptions on packaging can be attractive. This is particularly effective for brands working with specific and loyal customers, creating a memorable experience.
Color Printing, Gold Foil, or Silver Foil Options in Packaging Design:
Using special and luxurious colors like gold and silver foil not only enhances the visual appeal of packaging but also conveys a sense of value to the customer.

Dynamic Packaging Printing and Design:
This method is possible using digital technologies, allowing brands to use diverse patterns and special designs in each order. This type of personalization enables brands to create a unique packaging for each unit even in large print runs.
Adding Customized Barcodes or QR Codes:
By adding specialized QR codes that allow each customer to access a unique message or special discount upon scanning, the shopping experience becomes more engaging. These codes can direct customers to online pages, brand introduction videos, special discounts, or even social media platforms.
Allowing Customer Selection of Color, Design, and Even Packaging Materials:
This type of personalization, more commonly seen in luxury or specialized brands, allows customers to be involved in packaging design. For example, in special and expensive product packaging, customers can choose the material and color of the packaging or even details like straps and packaging handles.

Why Personalization?

Why is Packaging Personalization Important?

Increased Customer Engagement: Packaging personalization makes customers feel special and helps them remember their purchasing experience more vividly.
Increased Repeat Purchase Intention: By receiving personalized packaging, customers feel that the brand respects them more, which increases their willingness to make repeat purchases.
Better Marketing and Advertising Through Packaging: Unique packaging, by distinguishing itself from competitors and attracting attention, serves as an effective and engaging marketing tool for the product and brand.

OJENILI complex provides brands with the opportunity to experience completely unique and different packaging in the field of packaging personalization.