Printing Variable Information Labels

Variable Data Printing (VDP) is an advanced technology in the printing industry that enables personalization of each printed product, including labels and packaging, based on variable data. Simply put, in this type of printing, various information such as name, product code, barcode, and even images can be printed exclusively and uniquely on each product unit. This method allows companies to create a personal and special experience for their customers by using variable data printing.

Advertising

The Importance of Variable Data Printing in Marketing

Variable data printing plays a significant role in advertising and marketing, as it allows companies to convey their advertising messages in a completely personalized way to each customer. By using personalization through variable data printing, brands can leverage specific and precise customer information and offer products tailored to the unique needs and interests of each individual.
Variable data printing enables businesses to leverage the importance of data in printing variable information and thus elevate the customer experience to a higher level. This approach not only increases customer engagement and loyalty but also helps companies deliver targeted and effective marketing using valuable data. Printing variable information for labels is one of the most popular applications of this technology, as it allows businesses to simultaneously produce multiple labels with specific information and thereby improve the advertising effectiveness of their products.

Advantages

Advantages of Variable Data Printing

Variable data printing enables brands to conduct personalized marketing more extensively and precisely. One of the main advantages of variable data printing is increased customer engagement with the brand. Personalizing messages based on precise customer information not only increases trust and loyalty but also provides the opportunity to offer a much more effective and memorable experience for customers.
In today's competitive markets, printing personalized data allows companies to communicate with their customers in a unique and distinctive way, thereby achieving high impact. This modern technique not only helps increase advertising effectiveness but also reduces costs by directly sending messages to individuals who are most likely to respond.

Applications

Applications of Variable Data Printing

Variable data printing has extensive applications in marketing and packaging and helps brands deliver their messages to target audiences in a unique and personalized manner. Variable data printing helps brands make their marketing more precise and effective by using up-to-date and accurate customer information. The applications of variable data printing include the following:

Variable Labels: Using variable printing in label design enables the addition of specific product information, serial numbers, barcodes, and specific customer information. This approach has widespread use in custom packaging and health and pharmaceutical products.
Product Packaging: Packaging produced with variable data printing allows the insertion of specific messages, additional product information, and unique codes for each item. This not only improves the customer experience but also helps in product tracking.

Personalized Marketing Campaigns: One of the most important uses of printing with personal information in marketing campaigns is sending unique messages and offers to customers that are designed based on individual needs and interests. This approach can increase advertising impact and improve return on investment.
Complete Customization and High Flexibility: The ability to design completely custom labels based on brand and product needs, both in terms of appearance and technical characteristics, is available.

We design and print the highest quality variable information labels for your products. Contact us for more information.

Advantages

Difference Between Variable Data Printing and Traditional Printing

Variable Data Printing (VDP) offers higher flexibility and personalization compared to traditional printing methods. In traditional printing, all copies have the same design and content, with no possibility of changes for each version. However, in variable data printing, information in each copy can change, such as inserting customer names, unique barcodes, or personalized messages.

Advantages

Advantages of Variable Data Printing

With VDP technology, brands can not only reduce additional production costs but also achieve better results in terms of customer attraction and impact.

Extensive Personalization

In variable printing, specific content can be designed for each print unit that aligns with customer needs. This approach helps brands further personalize their interactions with customers.

Efficiency and Precision

Variable data printing allows brands to produce and print more information in the shortest possible time with high accuracy. This is particularly effective in advertising campaigns that require insertion of specific customer information.

Printing

Label Printing with Variable Data and Its Process

The label printing process with variable data involves several stages that cover everything from design to final printing. These stages help brands quickly and accurately produce and market customized labels with variable data. Label printing with variable data is an efficient and flexible solution for increasing efficiency in advertising and customer communication. These stages are as follows:

Content Design and Personalization: In this stage, variable information such as names, barcodes, or serial numbers are added to the label design. Advanced design software enables quick editing and addition of variable data to create specialized labels for each customer or product.
Data Preparation: Variable information is collected and prepared in formats suitable for printing. This data can be in Excel files or other database formats that are connected to the printing software.

Printing with VDP Technology: In this stage, digital or offset printers specifically designed for Variable Data Printing (VDP) print labels with variable information. This method allows brands to change information on each label without stopping the printing process.
Quality Control and Final Review: After printing, labels are examined to ensure quality and accuracy of information. Variable data is carefully checked to minimize errors.

Printing Variable Data

At OJENILI, we have proven our superiority in providing high-quality and precise variable data printing services to our customers. Using advanced technologies and an experienced team, all stages of variable data printing are carried out with precision and high standards. We pay attention to details to ensure that each custom label fully meets your needs. Additionally, we offer complete label personalization to help your brand be uniquely presented to the market. If you are looking for professional services in digital variable data label printing, OJENILI is a trusted and leading choice.
To receive consulting and learn about our variable data printing services, contact the OJENILI team. We are ready to accompany you on this journey and provide the best solutions for printing variable information according to your specific requirements. Contact us and benefit from our expertise and experience.

Added Value

Why is OJENILI an Expert in Variable Information Label Printing?

We offer standard cost-effective designs as well as customized design and printing services tailored to your needs.

Use our consultation and services for eco-friendly and promotional beverage packaging.

In addition to standard production, we have multiple special production runs per year to well cover your needs.