What is a Promotional Shelf Talker and What is Its Use? Production of Various Shelf Talkers
What is a Shelf Talker?
A shelf talker is an important advertising tool in stores and point of sale that is used to display product information and attract customer attention. This tool, which is directly mounted on shelves or store displays, includes information such as discounts, special prices, product features, or advertising messages. The shelf talker establishes a direct connection with customers due to its proximity to the product and purchase location, increasing the attractiveness of products and consequently increasing sales. This advertising tool is recognized as one of the most effective point-of-sale advertising solutions, especially in large and chain stores.
Types of Shelf Talkers and Their Uses
Glossy Paper Shelf Talker
This type of shelf talker is made from 300 or 600 gram glossy paper and, due to its glossy and high-quality surface, is an excellent choice for luxurious advertising in stores. The paper shelf talker is suitable for quick and attractive information about discounts and special offers and is typically used in locations that require frequent information changes.
PVC Shelf Talker
The PVC shelf talker, due to its high resistance and long-lasting nature, is suitable for high-traffic and humid environments. This type of shelf talker is mostly used in large and chain stores to introduce popular products or permanent discounts. The PVC shelf talker is well-resistant to environmental factors and is therefore an ideal option for sustainable advertising.
Illuminated Shelf Talker
The illuminated shelf talker, using LED lights or other lighting techniques, attracts more attention to the product. This type of shelf talker is suitable for stores that want to prominently introduce special products or specific brands. The illuminated shelf talker works well in darkness or low light conditions and has a strong visual effect.
Advantages of Using Shelf Talkers in Store Advertising
Increased Customer Attraction:
Due to its strategic location on store shelves, the shelf talker effectively captures customers' attention. This advertising tool has high visual appeal and helps products get noticed quickly.
Better Product Information Display:
By using shelf talkers, you can clearly and prominently display important information such as product name, price, and unique features, which improves the customer experience.
Offering Discounts and Special Offers:
Shelf talkers are the best tool for advertising special discounts and limited offers in stores. By installing special shelf talkers, you can directly inform customers about discounts and encourage them to make a purchase.
Increasing Product Sales:
Generally, using shelf talkers can lead to increased sales, as customers easily notice specific products and special discounts, increasing their likelihood of purchasing.
Direct and Effective Advertising at Point of Sale:
Shelf talkers play a crucial role in direct product advertising at the point of sale. This tool is located near the product and effectively conveys advertising messages to the customer.
High-Quality Shelf Talker Printing
Digital and Offset Shelf Talker Printing
To ensure high quality and clarity of shelf talkers, two main printing methods of digital and offset printing are used. Each of these methods is selected based on the order type and customer needs to achieve the best possible result.
Different Materials for Printing (PVC, Paper, Fiber)
Shelf talkers can be made from various materials such as durable PVC, glossy paper, or high-grammage fiber. These materials provide greater resistance and long-term durability for these advertising tools, which is crucial in different store environments.
Advantages of Shelf Talker Printing Resistant to Light and Humidity
High-quality printed shelf talkers have good resistance to environmental conditions such as direct light and humidity. This feature ensures that your advertisements remain in view without quality degradation for a long time.
Custom Shelf Talker Printing with Special Design
By using custom designs, you can create and print shelf talkers that are unique and align with your brand's visual identity. These custom designs not only strengthen your brand but also have a greater impact on attracting customers.
Shelf Talker Printing Stages and Important Points
- Shelf Talker Design: First, an attractive and user-friendly design is prepared.
- Selection of Suitable Material: Based on requirements, various materials like PVC or glossy paper are selected.
- Pre-Printing Consultation and Sampling: Initial sampling is done to check quality.
- Production and Final Printing Stages: After sample approval, final high-quality printing is carried out.
- Quality Control and Final Review: After printing, quality control is performed and the final product is delivered.
Online Shelf Talker Printing Order
At OJENILI, you can register your shelf talker printing order online with a simple and quick process. Our team provides complete customization services, enabling the design and printing of shelf talkers based on your store or brand needs. From graphic design to selecting appropriate materials, all stages are performed with high precision and quality. Additionally, by providing specialized consultation, we help you make the best choices for your shelf talker's material and printing.
Using shelf talkers as a key point-of-sale advertising tool plays a crucial role in increasing customer attention and product sales. Considering its remarkable advantages, utilizing OJENILI's shelf talker design and printing services can help you make the most effective use of this advertising tool. To receive free consultation and register your order online, contact us right now and benefit from our specialized services.
