Custom packaging
Packaging as a marketing tool
Over 70% of purchase decisions are made at the POS in a matter of moments. The packaging and folding boxes are the focus of the purchase decision. They provide guidance, make the product more recognizable and help with assessing price and performance. Consumers use packaging as a key decision-making aid. They are sign systems that primarily address feelings such as appeal, attractiveness and trust. Emotion takes priority over everything else during the decision-making process, which is only one-third rational.
Individual packaging solutions in particular, satisfy the following services as a marketing tool
- Wide-ranging coverage as a success factor
Consumers come into contact with folding boxes or product packaging regularly and several times over – up to ten times – first at the POS, then several times at home. The packaging helps to boost coverage of the product, as well as acting as a brand ambassador. - Quality ambassador as a success factor
Consumers’ assessment of a product’s quality is initially based on its packaging. - Eco-friendliness as a success factor
The cardboard packaging provides information on the environmental friendliness of both the box and the product. - Brand presence as a success factor
Packaging anchors the brand in consumers’ everyday lives. It encourages consumption, resale and recommendation.
Brand presence as a success factor: Packaging anchors the brand in consumers’ everyday lives. It encourages consumption, resale and recommendation.
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7 steps to custom packaging
Whether you opt for cardboard, corrugated cardboard or something totally brand-new, the choice of materials for printed packaging is almost infinite. Choose a material that is individually tailored to your needs in terms of innovation, function, appearance or sustainability.
Stand out with something special! We can master the development and implementation processes for even the most unusual shapes and turn your individual packaging into an eye-catcher at the POS. Discover our innovative strength. We would be delighted to prepare a quote for you.
Boost sales with convenience! Individual folding boxes that are easy to open are a strong selling point. Find out about the multitude of innovative solutions for tamper-proof protection, easy dosing and reclosing product packaging.
Shine with something special! With our finishes, we appeal to all the senses and create high-quality individual packaging that is sure to attract your customers’ attention and enthusiasm. Contact us!
Production processes must be highly efficient. The lean philosophy determines our processes. E-business solutions, web centers or SMI optimize our everyday business. This also forms the framework for your success.
We attach a great deal of importance to shouldering responsibility for the environment and society. We focus on sustainability and safety – with product and brand protection, food safety, FSC® and CO2-certified solutions and carbon neutral operations at our Biberach site.
Being pioneers of printed on packaging, we offer access to a wealth of innovative multi-sensory technologies. We are your expert partner when packaging is to be turned into an interactive marketing tool.
The elements of custom packaging
Packaging forms part of the product just as much as the contents. It has a huge impact on the brand and image and completes key customer contact tasks, such as selection, information, protection, transport, storage, reuse and much more besides. Packaging has an enormous reach and generates billions of touch points in retail. It sends your message to anyone standing in front of a shelf. A study shows that a printed folding box generates billions of valuable contacts with consumers. It is an advertising medium that has a huge impact on target groups and, as a communication medium, offers outstanding sales results.
The material
The material you decide to use for custom packaging forms the foundation for the haptic and visual effect of product packaging. There is a multitude of different types of cardboard for this very purpose. The range extends from bright white virgin fiber board and recycled board, to eco-friendly grass cardboard or cardboard from agricultural waste. The material portfolio also includes solid or corrugated cardboard.
Form follows function
Your folding box’s packaging shape must match the product. From shape and size, fitting with an inlay and use of a window, to presentation, protective function and transport requirements – packaging experts will advise you on what type of packaging is right for your product. Contact us!.
Printing
The packaging must match your company’s brand and corporate design – this is an absolute must-have for marketing managers. Individual cardboard folding boxes can meet this requirement particularly well, as they can be printed all over as standard. There are no limits to design diversity.
Finishing
Individual finishes give the packaging a special touch. But which finish suits your product? Professional design of the packaging design takes many factors into account, such as the target group, price category, competition and budget. Contact us for advice. It will be well worth your while!
Custom Packaging: Key Requirements for Success
Distinctive product packaging can have a significant impact on customers. To succeed in the market, it is crucial to pay attention to the following four key factors in developing individual packaging. The more creative, persuasive, eye-catching, and attractive the packaging, the more interest it will generate among target groups.
- Brand Visual Identity:The packaging design must primarily align with the individual brand's appearance and be appropriate for the product. Adhering to the company's design scheme enhances consumer recognition and increases customer
- Creative Design:While maintaining simplicity, the design should evoke a positive and pleasant feeling in the customer. Utilizing services such as embossing, spot UV, hot foil in various colors, different coatings, and lamination can help achieve this.
- Ease of Use:Convenient solutions that are precisely designed for the target group and product make usage easier. Examples of these solutions include using blisters for products that need to be visible to customers or holders for boxes containing multiple products.
- Compliance with Legal Requirements:It is essential to include information such as ingredients, nutritional value, expiration date, country of origin, product quantity, and labels for hazardous goods (if necessary).